Who will be the new face of the Giants?

Fce of the franchise. The label is so brief. And so significant.

The franchise might be a team, such as the Warriors, where Steph Curry has earned the position Or a sport, golf, and even though his playing is limited, it’s still Tiger Woods.

It can be a him, as LeBron James. Or a her, as Naomi Osaka. Either way, it’s the person who makes a difference. On the court or ice or field or floor. At the gate. More than infrequently that person is one and the same. 

Bob Melvin, for two months now manager of the — you wouldn’t be far off using the term woebegone — San Francisco Giants, understands perfectly. He said San Francisco is a star-powered town. Ergo, the Giants need some stars.

True, easier said than done, and the competition to sign or acquire the biggest names, starting with the player everyone wants and some — including the Giants — can afford, Shohei Ohtani.   

The Los Angeles Dodgers, the “Beat L.A.” Dodgers, who a few days ago implied, if not stating directly, they wouldn’t be in a bidding war for Ohtani, aha, admit they will bid for Ohtani.

Of course, from a biased NorCal view the hugely loaded, obscenely successful Dodgers (until it comes to the World Series) are less in need than the Giants.  

So too chasing Ohtani are the Toronto Blue Jays and Chicago Cubs, teams as well as the dreaded Dodgers, and the Giants which apparently have any chance of signing Ohtani.

Melvin, Giants president Farhan Zaidi and virtually every other executive from the major leagues—as well as agents, media people and various rumors — showed up to the baseball winter meetings in Nashville that ended Thursday. 

There was a considerable amount of conversation but little action. At least action involving the Giants. Those involved kept saying once Ohtani makes his decision, the figurative floodgates would open. Transactions would, like that, take place one after another. Maybe.

The Giants, who Wednesday conveniently announced tickets for the 2024 season were on sale, were presumably hoping they would have a new player or two.

If not Ohtani, then young pitcher Yoshinobu Yamamoto, former Cy Young Award winner Blake Snell or center fielder/first baseman Cody Bellinger. He once was with the Dodgers.

After the decline, following the 2021 season, when they won a team-record 107 games, the Giants have searched for power hitters and starting pitchers. And victories. Attendance shriveled and finally in the final days of the 2023 season, manager Gabe Kapler was fired. 

The front office knew it was time to get players who could get wins and attention. It had failed previously trying to sign top-notch free agents who might win games and capture fans, Aaron Judge and Carlos Correa.

Now they are trying again for a player who could be the new face for a team desperately seeking one.